Elio and Hoppers in Box Office Trouble?

[AllenJ]

I saw Elio yesterday, and for some reason Pixar buried the teaser for Hoppers at the very end of the film after the credits and studio logos, when everyone but me had already left the theater. Somehow that doesn't seem like a very good marketing strategy...

 

[TsWade2]

Before everybody freaks out, here's the article with an interview with Pixar's CCO Pete Docter: https://www.fastcompany.com/9135216...tive-strategy-for-boosting-creativity-at-work

 

[awinger24]

Hoppers and Gatto are not getting a tax write off. Pixar will still make original movies. But I still wish legacy IP and nostalgia mining can't be relied on forever.

 

[awinger24]

Toy Story 5’s teaser is out. And I worry it might replace Hoppers in front of Zootopia 2. Sequels are sabotaging original films. Hoppers is going to Disney+ or getting a big tax write off.

Bob Iger will ban original ideas forever until we die.

 

[harry580]

oh please, not a chicken little's sky is falling moment over hoppers lack of marketing

 

[Elijah Abrams]

oh please, not a chicken little's sky is falling moment over hoppers lack of marketing

Did someone say Chicken Little?

 

[harry580]

Did someone say Chicken Little?
View attachment 316375

yes I did, thank you, this is my guilty pleasure film

 

[awinger24]

Two teasers for nostalgia bait sequels and no new trailer from Hoppers.

Hoppers is now officially a bigger box office flop than Elio. Pixar is never producing another original IP ever again. Just do sequels forever.

 

[PinkieLopBun]

Two teasers for nostalgia bait sequels and no new trailer from Hoppers.

Hoppers is now officially a bigger box office flop than Elio. Pixar is never producing another original IP ever again. Just do sequels forever.

It will only officially be a bigger flop if it comes out and brings in less money. All we heard about when the trailer is coming out is this month. It would make sense for it to be in front of Zootopia 2 (which still won't be out for another two weeks) and I wouldn't be surprised if we don't get it until closer to then.

 

[Moe]

Two teasers for nostalgia bait sequels and no new trailer from Hoppers.

Hoppers is now officially a bigger box office flop than Elio. Pixar is never producing another original IP ever again. Just do sequels forever.

Being a pessimistic won't help with your situation, nor helping the people who worked hard to make Hoppers.

Hopefully make you feel better, I'm planning go to movie theater to watch Hoppers and I will deal with accessibility issues since I despise the CaptiView nor closed caption glasses, so I prefer open caption.

No movie theaters in my area offer open caption, so if they do, they just reserve for big budget films like Star Wars.

Remember, stay positive, again, positive.

Bob Iger will ban original ideas forever until we die.

Bob Iger will be DONE in next year and he isn't coming back. Nobody like him.

 

[awinger24]

Being a pessimistic won't help with your situation, nor helping the people who worked hard to make Hoppers.

Hopefully make you feel better, I'm planning go to movie theater to watch Hoppers and I will deal with accessibility issues since I despise the CaptiView nor closed caption glasses, so I prefer open caption.

No movie theaters in my area offer open caption, so if they do, they just reserve for big budget films like Star Wars.

Remember, stay positive, again, positive.


Bob Iger will be DONE in next year and he isn't coming back. Nobody like him.

I apologize. I'm just upset that the trailer isn't released yet. In fact, Pixar hasn't marketed the movie in months and I just hope it fares out better than Elio. Today, a lot is relied on viral marketing.

 

[Moe]

I apologize. I'm just upset that the trailer isn't released yet. In fact, Pixar hasn't marketed the movie in months and I just hope it fares out better than Elio. Today, a lot is relied on viral marketing.

You have to wait until closer to Zootopia 2 release date.

I don't find any source that you claim Toy Story 5 teaser replaces Hoppers when watch Zootopia 2 at movie theater and how did you know before see a movie? I thought that is normal to see multiple movie teasers before movie playing.

Poor marketing? You will know if Hoppers flop and it is obviously that is intentional act by Disney, so movie flop for second time is very major red flag and it is going to turn many people working at Pixar off. Fans who love original films are more inclined to trash the sequel film that lead to disappointed earning, even they could try to drive parents away from watch Toy Story 5 or launch the misinformation attack to saying Toy Story 5 is coming to Disney+ sooner to discredit the sequel. That is bad deal if Disney intentionally flop the film and new CEO is very likely to know the red flag.

If Hoppers is successful, it looks like Disney correct the poor marketing and it is obvious that is not intentional, especially if make 2x or more of film budget.

Also, if Hoppers flop on purpose, one of Disney family could fire Bob Iger sooner like they did with Michael Eisner, especially intentionally flop the animated film hurt Disney value.

 

[harry580]

so, if that's what you going for moe, maybe hoppers could be the film to bring down bob iger

 

[John Pannozzi]

so, if that's what you going for moe, maybe hoppers could be the film to bring down bob iger

Bob Iger is willingly stepping down.

Say what you will about Iger, but compared to Ron Miller's weak moves against corporate raiders in 1984 (which lead to Roy E. Disney getting Michael Eisner and Frank Wells to take charge), the "Save Disney" movement to boot Eisner out in 2004-2005 (spearheaded by Roy, ironically enough), and Bob Chapek's turn as Disney's boss being cut short due to controversy, I don't see Iger as causing that much unrest on the corporate level.

And while there was a moment around the early-to-mid 2000s where it looked like Eisner might not step down, Iger has long had an exit strategy. Heck, he would have already been long gone by now if not for Chapek's run being an utter debacle.

Though, I dunno who may succeed Iger, but that's another discussion for another thread...

 

[awinger24]

I just hope the lizard meme on TikTok and We Bare Bears fans can crowd support the movie with a grassroots marketing stunt / campaign.

 

[Elijah Abrams]

Also, if Hoppers flop on purpose, one of Disney family could fire Bob Iger sooner like they did with Michael Eisner, especially intentionally flop the animated film hurt Disney value.

Sadly, none of the members of the Disney family, especially Roy E. Disney’s children, have involvement in the company from what I heard. We’re not even sure if any of them are shareholders of the company, but there aren’t any on Disney’s board. In fact, Abigail Disney doesn’t want anything to do with the company.

I just wish Roy E. didn’t get stomach cancer and pass away in 2009.

 

[John Pannozzi]

Sadly, none of the members of the Disney family, especially Roy E. Disney’s children, have involvement in the company from what I heard. We’re not even sure if any of them are shareholders of the company, but there aren’t any on Disney’s board. In fact, Abigail Disney doesn’t want anything to do with the company.

I just wish Roy E. didn’t get stomach cancer and pass away in 2009.

FYI, the largest shareholders in Disney are investment groups like Vanguard and Blackrock. So, even Iger has bosses to answer to.

 

[awinger24]

They put out a new trailer, but they definitely need to do a huge marketing blitz in 3 months. They can prioritize just sequels and ignore Hoppers leaving it to collapse.

 

[Ace]

I think I can go on a long ramble about every reason why I think Pixar is in the position it is in.

There's just a number of reasons some of which they cannot control others they very well can control.


One issue echoes problems 2D animation had in the early 2000s. thing is just the glut of content that made these movies less valuable to see in theatres. You had the direct to DVD market and all of those sequels. You had cable television and while there were multiple new competitors aiming to beat Disney at their own game in the 2D animation market. Some movies that could have easily been TV movies gone to air in theatres. Overall, even if the movies were good the amount of stuff out there devalued the experience. There's similar problems now both with streaming YouTube and the availability of technology. Pixar could stand out in a market where graphics were hard to come by and made their movies a unique experience that worked well for theatres. but now that main thing Pixar always relied on isn't really that special anymore.

There's just a glut of CGI animated slop for children on YouTube and to add insult to industry indie animators on YouTube can make just as or more appealing stuff as can be done with Pixar on a $300 Million budget. I think most normies people who don't keep up with animation see these movies generally just see them as movies for kids which normally wouldn't be bad but most parents look at these and think they can wait for the streaming release.


I also just think they're just not trying hard enough to stand out in a tough market. For a lot of people here these movies look passible but for Pixar I don't think they've evolved quite enough for a market that is so radically different from what it was back in 2007 and that's why nitpicks like the artstyle of these movies stand out. They can only really stand out by simply being a franchise people recognize like Toy Story or Inside Out which there are people who grow up with.

I look at Glitch Productions and see how radically different each of their series are despite being all CGI and how well animated they are for being something you can see for free on YouTube. I think it shows at how Elemental broke even (albeit barely) but despite it's overall plot not being perfect and being pretty low stakes it is one of the most visually distinct Pixar movies for a while.

I think for decades of doing this most normies are like "another one of these?" and show overall apathy towards them with a market where you really need to stand out in order to succeed which they aren't doing. This isn't something that can be fixed with marketing. They would need to radically change their creative output.

Another thing too that comes into question is the overall budget of these movies. Illumination and Sony can get by with much smaller budget but Pixar still has massive budgets for these films. I don't think it costs massive amounts of money to create something that is appealing. Indie, other studios prove this. Maybe they're still in this mindset that is far too focused on graphics because that's what made the studio succeed back in the 00s. but as you know with graphics it's been diminishing returns for the amount of appeal it brings especially in recent years and it shows more often it's not about how much money you spend, it's the artistic talent behind it. The overall way of doing business has to change too.


To sum up my thoughts the problem is simply haven't evolved in this industry enough. Even if the movies were genuine quality and would have done well in 2007 they couldn't do well in this market and if they could they would need to really stand out to get people's attention.