The Weekend Box-Office Ongoing Discussion Thread

Grogu came about in line with expectations, whether that's acceptable for a Star Wars film I'm not sure. In its favour while certainly not low budget it cost about a third of what the previous Disney films cost, and it could be said that's a decent start for a film which, like a lot of Disney films, does have quite a bit of a "should I wait for Disney+?" hanging over it. I guess we'll see.

The big story of the weekend is surely that Obsession actually improved 30% on the last weekend despite only picking up an extra 40 screens. This is a true word of mouth hit of the type that hasn't really happened in years.
 
May 29-31:
1. Backrooms $81.5 mil
2. Obsession $26.4 mil
3. Star Wars: The Mandalorian and Grogu $25 mil
4. Michael $11.7 mil
5. The Breadwinner $7.5 mil
6. The Devil Wears Prada 2 $5.9 mil
7. Pressure $5.8 mil
8. The Sheep Detectives $4.6 mil
9. Passenger $2.6 mil
10. Mortal Kombat II $2 mil

Who would have thunk that a R-rated movie based on a creepypasta would make as much as a Star Wars movie? Speaking of Star Wars, not even good word of mouth from families was able to save it. Also Obsession actually went up a little. I’m wondering if it benefited from sold out showings of Backrooms.
 
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Wow, great time for indie horror and YouTubers! The Mandalorian and Grogu took a big tumble in its second week, I know Disney is hoping merch will make up for some of it. Michael should be crossing $900 million next week.
 
Also Obsession actually went up a little. I’m wondering if it benefited from sold out showings of Backrooms.
Mmmm, yeah, I don’t know if I agree with that take. A movie doesn’t match a 40-year-old record held by E.T. because of a little overflow from sold-out screenings. Going up 14% in week 3 while competing for the same audience is the kind of thing you see when a movie becomes an event. It was definitely not giving "fallback option" this week. What its giving is "movie that people are specifically showing up to see."

This is no secret, the word of mouth for Obsession has been enormous my guy. The lead actress has gone viral, social media won’t stop talking about it, and it has clearly become one of those “I need to see what everyone is talking about” films. If anything, I’d argue Backrooms and Obsession are both benefiting from the same "online creators turned horror directors" moment that's happening right now rather than one carrying the other.
 
June 5-7:
1. Scary Movie $55 mil
2. Masters of the Universe $29.3 mil
3. Backrooms $25.9 mil
4. Obsession $25.6 mil
5. The Amazing Digital Circus: The Last Act $11.5 mil
6. Star Wars: The Mandalorian and Grogu $10 mil
7. Michael $7.7 mil
8. The Breadwinner $3.4 mil
9. Pressure $3 mil
10. The Devil Wears Prada 2 $2.8 mil

The Scary Movie franchise came back with a bang, but the reviews aren’t great so let’s just see how far it will drop next week. Masters of the Universe failed to make much of an impression, but that doesn’t surprise me because I had a hard time telling who the movie was even for. Backrooms crumbled and Obsession held strong. In addition, Digital Circus $8.3 mil on Thursday.
 
I wonder if negative word-of-mouth is causing Backrooms's drop, or if it already met its target audience and it doesn't really have anywhere to go from here. Like, I doubt many people are going to see this movie more than once. At any rate, it's apparently A24's highest grossing film.

Next film for me will likely be Supergirl. Holding off on Toy Story 5 to see it on July 4th weekend with my folks.
 
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I’m blaming Jared Leto for Master of the Universe bombing at the Box Office, Director Travis Knight needs to take the blame for casting Leto in the first place nobody wants to the movie because of Jared Leto in it.

He is to toxic these days like Ezra Miller that nobody wants to see their movies that their in otherwise movie Studios are going to lose a lot of money because of those two actors.
 
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I wonder if negative word-of-mouth is causing Backrooms's drop, or if it already met its target audience and it doesn't really have anywhere to go from here. Like, I doubt many people are going to see this movie more than once. At any rate, it's apparently A24's highest grossing film.

Next film for me will likely be Supergirl. Holding off on Toy Story 5 to see it on July 4th weekend with my folks.

It's probably the latter for Backrooms. It's already made back its budget so it's just gravy at this point.
 
Backrooms did get a weak B- Cinemascore so it doesn’t seem like everyone seeing it is keen. Even on Letterboxd, which to me seems to be a very young-skewing site for movie takes, it’s a lot more divisive than Obsession. Still, Horror is often divisive among broad audiences (the original Saw only got a C+ Cinemascore for example) and it's already a hit, so it’s kind of much of a muchness.

Scary Movie (6) is also already a hit, having made more than three times its budget. For reference it’s already outgrossed (nationally and internationally) the Naked Gun reboot from last year, despite that being well reviewed and coming in on a tide of support in the hope that it was going to “save” comedy films, which did not seem to be present here.

Between that and Masters underperforming it seems to mark a point where 80s nostalgia has officially passed its mainstream sell by date (excepting perhaps music, see Micheal) and, God help us, 00s nostalgia is here. Given that I’m not convinced either Disclosure Day or Supergirl are sure fire smashes I thought there might be some chance for it to regain some ground if it got some positive word of mouth, but with a lackluster B Cinemascore that doesn’t look likely (To be clear, I don’t think Cinemascores are the be all and end all, but I think they are interesting in capturing a more causal audience than those who discuss movies online)
 
Between that and Masters underperforming it seems to mark a point where 80s nostalgia has officially passed its mainstream sell by date (excepting perhaps music, see Micheal) and, God help us, 00s nostalgia is here
I dont know if I had told you 5 years ago that a remake of Masters of the Universe would struggle to become a major theatrical event that youre first thought would be "wow, I guess audiences have finally moved on from the 80's". I imagine your first thought would be, "well duh, its He-Man'.

But honestly, from the sounds of it, Amazon simply just whiffed with Masters. Needing half a billion dollars just to break even in the current theatrical market is already insane work. But to then market it as a deconstruction to the exact audience that wouldve shown up wanting a straightforward He-Man movie is somehow even more insane work. I mean, props to Amazon for being able to waste 200 million on a toy IP not a lot of people still care about, but tying that to the death of 80's nostalgia is the kind of stretch that I'm surprised you didn't pull a hammy on lmaoooooo.
 
I don't know about 5 years ago, but I suspect a He-Man film would have at least had the middling success of the G.I. Joe films had it come out 10-15 years ago. But Joe, Transformers, Ghostbusters, Indiana Jones, Star Wars, Mad Max, Stallone and Arnie; none of this stuff is hitting like it did in the late 00s/early-mid 10s, let alone in, you know, the 80s. I guess Beetlejuice Beetlejuice is the main exception from the recent past. Maybe Gremlins 3 will follow suit, if it really does happen this time.

I certainly could be wrong, I'm just sharing my thoughts here, I don't claim to be an expert and I don't think anyone else here does either. And while your counterpoints are welcome, your last two posts in this thread have felt a bit passive agressive. Please be mindful of that in future.
 
Fair enough. I can see how the “pull a hammy” line came across as a bit of a spicy comment, so that’s on me. That said, I’m a little confused by the “last two posts” part. The Obsession post in particular was intended as a straightforward disagreement with the analysis, not a shot at anyone personally. If there’s something specific in those posts that crossed the line into passive-aggressive territory, I’d genuinely appreciate knowing what it was so I can avoid it in the future. From my perspective I was challenging the points being made, not the people making them. Either way, I’d rather keep the discussion focused on the actual box office trends than derail the thread into a moderation discussion.
 
I appreciate your response. To me things like this;

This is no secret, the word of mouth for Obsession has been enormous my guy.

Do come across a bit like you think you're talking to someone who doesn't know what they're talking about, but that may be unintentional and some of this may be on us. But as you say, let's get back on topic, if you want to discuss it further PM me.

I'll be interested to see how Disclosure Day does this weekend, while a clear plurality of reviews so far have been positive, they aren't necessarily enthusiastic. Reviews don't always matter, but it strikes me as a film that could do with a boost.
 
Tuesday Box Office
1. SCARY MOVIE ($5.5M)
2. OBSESSION ($5M)
3. BACKROOMS ($4.3M)
4. MASTERS OF THE UNIVERSE ($3.1M)
5. MANDO & GROGU ($1.5M)
6. MICHAEL ($1.4M)
7. THE AMAZING DIGITAL CIRCUS ($1M)
I don’t wanna hear from Amazon that He-Man was a hit at the Box Office and not with those numbers.

$1M CLUB: PREVIEW THURSDAY
1. DISCLOSURE DAY ($6.5M)
2. OBSESSION ($3.9M)
3. SCARY MOVIE ($2.7M)
4. BACKROOMS ($2.5M)
5. MASTERS OF THE UNIVERSE ($1.4M)

TOO EARLY TOP 5
1. DISCLOSURE DAY ($45M)
2. OBSESSION ($21M)
3. SCARY MOVIE ($16M)
4. BACKROOMS ($12M)
5. MASTERS OF THE UNIVERSE ($8M)
 
June 12-14:
1. Disclosure Day $44 mil
2. Obsession $19 mil
3. Scary Movie $14.5 mil
4. Backrooms $11.3 mil
5. Masters of the Universe $8.7 mil
6. Star Wars: Mandalorian and Grogu $8.7 mil
7. Michael $4.1 mil
8. The Furious $2.8 mil
9. Stop! That! Train! $2 mil
10. The Breadwinner $1.5 mil

Scary Movie and Masters of the Universe absolutely crumbled this weekend. Disclosure Day is off to a decent start.
 
Happy for Spielberg. Also, Michael is now the highest grossing biopic of all time, surpassing Bohemian Rhapsody.
 
Amazon are still going to say that Master of the Universe is a Box Office success in reality is not.
They can blame themselves for not doing a background check on Jared Leto with his allegations against him Amazon and Travis Knight gotta take a hit for hiring Leto. Ain’t no movie studio are never going to hire Jared Leto never again after this debacle of Master of Universe flopping at the Box Office, Leto getting parts in movies are over.
 
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I think that’s relatively good for Disclosure Day considering it’s an original property (legit this time, not even based on a novel!), and this is arguably the first time Spielberg has gone for a traditional Spielbergian Summer Blockbuster since War of the Worlds 21 years ago (Ready Player One was released in March, and Indy 4 I would argue relied on nostalgic appeal in a way his films traditionally didn’t), and his name doesn’t resonate as much with people under a certain age; Chris Nolan is probably closer to what Spielberg used to be than Spielberg is now, and we’ll see how The Odyssey does in about a month. To be frank, while I want to see this, I also didn’t think the trailers were all that appealing. That’s subjective of course, maybe others were more intrigued by Emily Blunt making clicking noises then I was.

Whether this will quite reach “hit” or “success” status is another thing; a plurality of reviews are positive, but a lot of negative reviews seems to be fairly high profile and a lot of the positive reviews seem to be qualified. Cinemascore is a lacklustre “B”. No doubt Toy Story 5 will dominate next weekend, in theory this could still hang around to cater to an older crowd but I’m not sure it will.

Unless they went overboard on the marketing budget Scary Movie (6) is already a hit so the collapse probably doesn’t matter, MOTU is a different story. Amazon is claiming they still plan to proceed with sequels, and that they are happy with this as an introduction for its ultimate streaming release. It’s easy to see that as spin, but on the other hand I suppose spending money on sequels to films that lost money isn’t that much more ridiculous than spending the kind of money that’s often spent on streaming movies that have no direct revenue, and both Amazon and Travis Knight have much experience in getting what they want at any cost. Still, I’ll believe it when I see it.
 
Unless they went overboard on the marketing budget Scary Movie (6) is already a hit so the collapse probably doesn’t matter, MOTU is a different story. Amazon is claiming they still plan to proceed with sequels, and that they are happy with this as an introduction for its ultimate streaming release. It’s easy to see that as spin, but on the other hand I suppose spending money on sequels to films that lost money isn’t that much more ridiculous than spending the kind of money that’s often spent on streaming movies that have no direct revenue, and both Amazon and Travis Knight have much experience in getting what they want at any cost. Still, I’ll believe it when I see it.

Companies where movies/tv are not their main source of revenue can get away with this(see Apple TV+).
 
June 19-21:
1. Toy Story 5 $160 mil
2. Disclosure Day $17 mil
3. Obsession $14.2 mil
4. Backrooms $7.3 mil
5. Scary Movie $6.7 mil
6. Masters of the Universe $5.6 mil
7. Star Wars: Mandalorian and Grogu $3.9 mil
8. Leviticus $2.7 mil
9. The Death of Robin Hood $2.6 mil
10. Michael $2.2 mil

Toy Story 5 was a slam dunk to the surprise of absolutely no one. The remake of Lion King and Incredibles 2 are the only animated movies to open higher. I unfortunately couldn’t see it this weekend but I’m hoping for next week.
 

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