Sinclair To Launch 'KidsClick' Multiplatform Programming Block For Children

[hobbyfan]

Just checked CW15's website.

They're splitting the programs up from 5-6:30 am (ET) and 7:30-8:30, starting July 3, from the looks of things. Max Steel & Angry Birds are among the entries.

 

[Takao]

This is the official Facebook page: https://www.facebook.com/kidsclicktv

 

[SpecialColorfull]

BRB Liking that page.

 

[jaylop97]

They are definitely starting of the right foot by giving as much detail out as early as they should which is good.

 

[SpecialColorfull]

I for one, am wondering just how they will calculate the ratings. I dont mean how they will be converyed to us, but all this scheduling mishaps and mismatches between the variors affiliates is going to make calculating the ratings very hard... Or I am mistaken and or just speaking nonsense?

 

[Takao]

I doubt we'll get ratings reports for this. Sinclair will know, though. Neilsen offers viewership tracking on a city level, so they can account for the odd time slots.

The CW in Fresno, California put up their schedule:

They also uploaded a big piece of promo art confirming Transformers Prime:

Anyone know what the city skyline on the third from the left is from? Looks CG-ish. Maybe Pac-Man?

 

[D-nice is the man.]

Here's the Schedule for KidsClick on This TV on Saturday, July 1st. The "This is For Kids" Block which meets the E/I requirements was previously only on Sundays from 10 am -1 pm eastern, will remain on the channel and is now on Saturdays and Sundays following KidsClick. Times are Eastern.

Weekdays (Starting July 3rd)
6:00 am Sonic X
6:30 am Max Steel
7:00 am Angry Birds
7:30 am Miraculous: Tales of Ladybug and Cat Noir
8:00 am Rocket Monkeys
8:30 am Super 4

Weekends (Starting July 1st)
7:00 am Robocop Alpha Commando
7:30 am Sonic X
8:00 am Pac-Man and the Ghostly Adventures
8:30 am Scary Larry
9:00 am Pink Panther and Pals
9:30 am Pac-Man and the Ghostly Adventures
10:00 am Get Wild (Sat)/Wild About Animals (Sun)
10:30 am Wild World (Sat)/WHADDYADO? (Sun)
11:00 am WHADDYADO?

 

[RandomMe]

Was expecting a better logo for KidsClick. Is the This TV block supposed to be national?

 

[D-nice is the man.]

Was expecting a better logo for KidsClick. Is the This TV block supposed to be national?

This TV isn't a block, it a Nationally Broadcasted over-the-air channel in the United States, some Cable or Satellite providers carry the channel as well.

 

[superkeegan9100]

^ I think he meant the "This is for Kids" block.

 

[RandomMe]

I meant "KidsClick block on ThisTV". I think it's carried in markets without a Sinclair station.

 

[D-nice is the man.]

^ I think he meant the "This is for Kids" block.

Oh yeah, that will still be around to meet the FCC E/I requirements because it's not as I mentioned earlier a full-on Cable channel.

 

[RandomMe]

Yeah, but is KidsClick (not E/I) on all ThisTV markets?

 

[D-nice is the man.]

Yeah, but is KidsClick (not E/I) on all ThisTV markets?

Yes, in Markets that Sinclair doesn't own, it's on This TV.

 

[RandomMe]

That's a good idea, especially in large markets dominated by O&Os.

 

[Takao]

Sinclair Names Dan Barnathan VP Family and Children's Programming and Sales; Jonathan Dern Executive Producer

BALTIMORE, June 20, 2017 /PRNewswire/ -- Sinclair Broadcast Group, Inc. (Nasdaq: SBGI), today announced the following executive appointments overseeing Sinclair's children and family programming, KidsClick, a daily national programming block for young viewers launching Saturday, July 1, 2017 across 75 million U.S. TV homes. Daniel Barnathan has been named Vice President Family and Children's Programming and Sales. Mr. Barnathan will have direct oversight of KidsClick. Jonathan Dern has been named Executive Producer and will oversee and manage KidsClick Programming, Promotion and Operations.

The announcements were made by Steve Marks, EVP & COO of Sinclair's television group. "We are excited about the announced executive appointments," said Mr. Marks. "Dan and Jonathan bring years of experience in the kids content space that we believe will allow us to better serve our multiplatform viewers through high-quality, age-appropriate content delivered in an exciting way."


Mr. Barnathan has been a leader in the kid's programming marketplace in a variety of areas including TV, digital, social, mobile and data for over 25 years. He specializes in launching and managing the strategic development and oversight of kid-focused content. Previously, he led high-performing teams at a variety of companies including Disney Kids, Saban Brands and 4Kids Entertainment (the CW and Fox TV Kids assets and their associated websites). Mr. Barnathan will continue to be responsible for program acquisition and line-up optimization to best maximize program revenue while seeking licensing and merchandising opportunities.

Mr. Dern is an entertainment industry and kids and family programming veteran who has produced over 1,300 episodes of branded television and over 30 features. His expertise spans network distribution as founder of Kidtoon Films, the in-theater network for families. Mr. Dern previously served as head of Cinedigm's Entertainment Group and SD Entertainment. Along with his partner, Paul Sabella, Mr. Dern built both SD Entertainment and MGM Animation as the go-to studios for brand strategy and production in the kid's animation business.

 

[Sunnydee]

That's interesting. So It looks like they got someone that's had a lot of experience with these broadcast blocks to run it and pick the shows and set the lineup (which might explain Sonic X returning).

Speaking of previous blocks, I feel like their strategy differs from Vortexx's strategy which was to get big shows like JLU, Spectacular Spider-man, and DBZ Kai. This block has picked up lesser known shows so far.

Edit: Here's a promo for the people who watch the block instead of the parents:

 

[SpecialColorfull]

I really wonder about what kind of ratings they are expecting to consider the block a success.

 

[Takao]

Something is up with their Scary Larry masters. Both the clip featured in the above promo and the below newscast look really interlaced.

The show debuted in 2012, so it shouldn't be a poor upscale.

 

[Light Lucario]

I haven't kept up with this news too much. I'm still amazed that they brought Sonic X back. I guess it's the most recent Sonic cartoon that they could get. They probably couldn't get Sonic Boom if they wanted it, but after so many years of reruns, it's weird that they're bringing it back.

Nothing really catches my attention here, although maybe they'll air season two of Ladybug here as well as put it on Netflix, but the promos are kind of neat at least.