Toonami Ratings

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I'll admit that there have been better weeks. This isn't good, but it isn't a bad week either. It's really just decent.

I really wanted to see S7 break a million for its finale, but I guess that didn't happen.

Nobody go crying to the tumblr asking if Toonami is gonna be cancelled because of one week of bad ratings. Once Soul Eater premieres, I have no doubt that the 1 AM slot will average a million for its entire run.
 
All of Saturday, even Cleveland and FG, went down. Must have been the snowstorm.
 
Ouch... in the very least, Bleach still with over 1mil viewers, Naruto, while "eh", was in the 900s. Ouch for S7's end, and E7 with a beastly average of viewers.

I hope this week's Toonami can feel the love post-Valentines
 
Yeah, I think maybe the snowstorm knocked power out for those who wanted to tune in.
Well, that and ol' Biebs was on SNL this week, so that's probably what all the peoples were watching.

Oh well, there's always next week.
 
Yeah it looks like a bad week given FG and Cleveland got 1.8 million, 700,000 of which got lost via Black Dynamite and Boondocks didn't get much of it back while Bleach lost about 150k from Boondocks and the usual drop-offs were present which makes things look worse because Bleach didn't start with 1.2 or 1.3 this time. Naruto lost a bit less from Bleach this week but not enough to stay above 1 million. A low showing for the rest to be sure. Samurai 7 didn't go out like a champ but it earned its' keep despite that.
 
It looks like a weaker turn out this week, but it wasn't too bad. Bleach and Naruto did pretty well. While I was hoping that Samurai 7 would get better ratings for its finale, especially after that awesome promo they made for it, both that series and Thundercats got fairly decent ratings. Sym-Bionic Titan and Eureka Seven didn't do that well though. Maybe with a new show on the lineup, there will be a bit of a boost in the ratings for this week.
 
I wouldn't paint SBT and E7 as the losers of that night. ThunderCats is the notable stinker here and Samurai 7 didn't do much better while the other drop-offs besides Bleach to Naruto were very small though I find the 50k+ drop from one Bebop to another peculiar as well as the 60k drop from GXP to FMAB.

SBT did a bit worse than usual overall but hardly lost anything from Samurai 7 and Eureka 7 did about its usual as opposed to what it can get on a really good week and still only lost 24k from Titan.

Naruto lost 87k from Bleach (closing the gap a bit since Naruto usually loses by closer to 200k)
ThunderCats lost 150k from Naruto
Samurai 7 lost 69k from ThunderCats
Sym-Bionic lost 37k from Samurai 7
Eureka 7 lost 24k from Sym-Bionic
Tenchi GXP lost 10k from Eureka 7
Fullmetal lost 60k from Tenchi GXP
Bebop 1 lost 11k from Fullmetal
Bebop 2 lost 53k from Bebop 1
InuYasha 1 lost 32k from Bebop 1
InuYasha 2 lost 37k from InuYasha 1

So other than the entire night's base being lower the major disappointments here are ThunderCats and Samurai 7. Naruto actually closed the gap between it and Bleach by a lot compared to previous weeks.

If it were not for Toonami's ability to retain viewers through the night the last few hours probably would have been in the 300k to low 400k range. It's a really pity that one of those Bebop's is probably the only reason InuYasha didn't break 500k that week and if FMAB didn't lose 60k from GXP then it and Bebop might have been in the 600k range again.

We can look at this a different way as well. Here's how this week compares to last week.

12:00 AM - Bleach - 1,308,000 - 1,033,000 = 275k loss
12:30 AM - Naruto - 1,158,000 - 956,000 = 212k loss
1:00 AM - Thundercats - 965,000 - 796,000 = 169k loss
1:30 AM - Samurai 7 - 873,000 - 727,000 = 146k loss
2:00 AM - Sym-Bionic Titan - 823,000 - 690,000 = 133k loss
2:30 AM - Eureka Seven - 736,000 - 666,000 = 70k loss
3:00 AM - Tenchi Muyo! GXP - 717,000 - 655,000 = 62k loss
3:30 AM - Fullmetal: Brotherhood - 705,000 - 595,000 = 110k loss
4:00 AM - Cowboy Bebop - 742,000 - 584,000 = 158k loss
4:30 AM - Cowboy Bebop - 751,000 - 531,000 = 220k loss
5:00 AM - InuYasha - 685,000 - 499,000 = 186k loss
5:30 AM - InuYasha - 650,000 - 462,000 = 188k loss

Bleach's low start for the block had a lot to do with the weak lead-in but clearly the late hours lost a lot of viewers and ThunderCats and Samurai 7 saw larger losses than SBT and E7 though not much larger in SBT's case while E7 didn't lose very much at all.

And while the post 3:30 slots make look a bit bad if you compare them to reruns on ASA in that time frame early in 2012, Toonami's doing a heck of a lot better overall.

Also look at the last time ASA had 3 premieres

http://sonofthebronx.blogspot.com/2011/09/adult-swim-ratings-for-its-9am-6am_20.html

1.2 mil for Bleach, close to 1 million for DRR and FMAB (they averaged between 900k and 1 million+ as IIRC) but also look at The Boondocks impressive 1.5 and you know Toonami is schooling that ASA line-up by being able to retain viewers better and that was when ASA had 3 US television premieres two of which having not already been released on DVD. To do this well with mostly older series available on DVD is quite an accomplishment even on a weaker night like this last week.
 
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Dangit so I did misread the ratings for Tenchi GXP. Oh well at least the data wasn't too far off.

Bleach usually end up playing a key role in how the ratings will do and the drop usually appears by about 12:30 am at the earliest with a 150k drop for the next hour. Though I wonder if you look at my spreadsheet or if you just did those numbers yourself. Probably the latter :)

Soul Eater should boost it back up but I'm not expecting anything beyond 950k even if it was a good night. The drop usually prevents many triple mil weeks and TC won't recover the fans after being kicked from it's good spot. So a quad mil is totally out in my mind except for a very rare push by the fanbase.

Either way for those interested here's my total Toonami ratings spreadsheet: https://docs.google.com/spreadsheet/ccc?key=0As2n841m5KUUdGVVYS15dHlkai1Md3JGeDFaY1o3Qnc&usp=sharing
 
Yeah, I think maybe the snowstorm knocked power out for those who wanted to tune in.
That's what I was wondering. Though I heard very little about power outages as a result of the storm, so I'm not sure what to think.
 
I just used the numbers from the thread and the numbers on this week's chart (I had to double check that GXP number when I saw the chart and what was posted here were not quite the same).

But I will surely be making use of your collected spreadsheet comparing some ratings in the future.
 
12:00 AM - Bleach - 1,308,000 - 1,033,000 = 275k loss12:30 AM - Naruto - 1,158,000 - 956,000 = 212k loss1:00 AM - Thundercats - 965,000 - 796,000 = 169k loss1:30 AM - Samurai 7 - 873,000 - 727,000 = 146k loss2:00 AM - Sym-Bionic Titan - 823,000 - 690,000 = 133k loss2:30 AM - Eureka Seven - 736,000 - 666,000 = 70k loss3:00 AM - Tenchi Muyo! GXP - 717,000 - 655,000 = 62k loss3:30 AM - Fullmetal: Brotherhood - 705,000 - 595,000 = 110k loss4:00 AM - Cowboy Bebop - 742,000 - 584,000 = 158k loss4:30 AM - Cowboy Bebop - 751,000 - 531,000 = 220k loss5:00 AM - InuYasha - 685,000 - 499,000 = 186k loss5:30 AM - InuYasha - 650,000 - 462,000 = 188k loss
There were 3 external factors weighing down that Sat night for [as]: 1) Blizzard on EC (yes there were power outages incld not to far from me), 2) Identity Thief had the strongest Sat performance in over a month, 3) ND beating Louisville in 5 OT. That creates a LOT of buzz & activity for ESPN. It doesn't matter how good an ep of show might be, when the external factors are extra-ordinary like they were last Sat, all of [as] takes a hit. There was no way for [as] to steer clear of this either. Both Black Dyn & Boon fell further than any TOONAMI show, so these drops have little to do with the ep's themselves. These are L+SD ratings which are not the liveblood of the industry any more. Those are C3 ratings. It's inconceivable that a fan of Samurai 7 would not record it's exciting conclusion. If FX's The Americans can see 58% growth from it's Live+SD to it's C3 ratings then a major boost for Samurai 7 is possible as well. [line]1[/line]The Walking Dead returned on Sun & drew a record 12m+ viewers for L+SD. Imagine what it's C3 ratings will be then. Needless to say, [as] fell down. The midnight encore of TWD beat [as] easily. Would a TOONAMI movie event have done better? It sure would be interesting to find out. Nothing after RC made the top 100 25-54 list that night.[line]1[/line]New: The ND 5 OT gm ended at 12:39a & avg'd over 2m. That means the last hr was closer to 2.5m. This lead SC to avg near 1.7m til 1a. The 1a avg'd 869k, 2a 672k, 3a 532k, 4a 490k, & 5a 368k. The 2a-6a #"s indicate the impact of the freezing cold weather on the night for much of the NE. TOONAMI beat ESPN then with IY delivering the biggest margin of victory. It's why I always say the ranking is more important than the actual #'s & you can bet that TOONAMI avgs higher viewer retention across it's ad space than ESPN does.
 
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New ratings are in:

12:00 AM - Bleach - 1,241,000
12:30 AM - Naruto - 1,132,000
1:00 AM - Soul Eater - 920,000
1:30 AM - Thundercats - 852,000
2:00 AM - Sym-Bionic Titan - 742,000
2:30 AM - Eureka Seven - 633,000
3:00 AM - Tenchi Muyo! GXP - 574,000
3:30 AM - Fullmetal: Brotherhood - 548,000
4:00 AM - Cowboy Bebop - 511,000
4:30 AM - Cowboy Bebop - 513,000
5:00 AM - InuYasha - 486,000
5:30 AM - InuYasha - 500,000

And this time I double checked so I know it right! :D

Edit: At least the numbers were right....phooy.
 
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New ratings are in:

12:00 AM - Bleach - 1,241,000
12:30 AM - Naruto - 1,132,000
1:00 AM - Soul Eater - 920,000
1:30 AM - Samurai 7 - 852,000
2:00 AM - Sym-Bionic Titan - 742,000
2:30 AM - Eureka Seven - 633,000
3:00 AM - Tenchi Muyo! GXP - 574,000
3:30 AM - Fullmetal: Brotherhood - 548,000
4:00 AM - Cowboy Bebop - 511,000
4:30 AM - Cowboy Bebop - 513,000
5:00 AM - InuYasha - 486,000
5:30 AM - InuYasha - 500,000

And this time I double checked so I know it right! :D

1:30am is ThunderCats buddy ;).
 
Definitely a step-up from last week, huh?

Good to see Soul Eater got really close to a million, but that timeslot usually gets pretty solid ratings.
 
So much for "double-check". Anyways we started off strong but we dropped a bunch.
 
Those look like a nice improvement over last week. Bleach and Naruto were the highest as usual, but Soul Eater had a really nice turnout with its premiere. Thundercats still did pretty well for its new timeslot and Sym-Bionic Titan did okay. The later hours always drop off quite a bit, but I don't think that's too problematic as long as the first couple of hours do well enough. It looks like a pretty good week for the block.
 
That's a pretty big drop from Naruto to Soul Eater. Hopefully the drop for the target demos wasn't so steep, since I imagine a lot of under-18s watch Naruto given its previous popularity with kids.
 
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Nice little rebound in the viewer #s. All adults must have gone back into the pool before the 5:30am one. Nice premier for Soul Eater, and TCats holding good at 1:30
 
Well, pretty good week for Toonami. I like how the drop off between Naruto and Bleach was relatively small, and I think in fact better than past weeks.

Too bad for Soul Eater, though. Really wanted to see it hit a million. Still, though, 920,000 at 1 AM isn't bad at all (I only think DW hit that a few times, and that was 12:30), and it was only the first episode. I think it'll hit a million in the coming weeks.

That drop off after Thundercats is huge. Usually the drop off after TC ain't that bad.

Later parts of the block are a bit down, bit it ain't anything worse than we were seeing before. Overall, good week, hope to do better next week.
 
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