Nickelodeon Ratings Discussion, part 3

[Gold Guy]

I think it is safe to say that it was Korra's loooong break between seasons 1 and 2 that hurt it.

 

[Alec]

I think it is safe to say that it was Korra's loooong break between seasons 1 and 2 that hurt it.

I agree. Plus no promotions or repeats until a month or so before it came back on.

I do like how all the books are being made back-to-back so there may not be a long break between them.

However I do feel if the show didn't premiere in April but in Summer of 2012 then there wouldn't have been such a long break. But then again, if it aired later Book 2 would've been later since they picked up more episodes after it premiered.

 

[rockorockorocko]

Nick (1.5M) won the overall day viewership over Disney (1.4M), despite Disney having it's highly promoted Halloween week.

----

Two SBSP airings made the Top 25:

No. 21 SBSP - 3.2M (3.192)
No. 25 SBSP - 3.1M (3.141)

No SJC, but there's some leeway for a 3M premiere at least.

Jessie, which aired opposite SaC/THH scored a 3.2M (3.166). It'll be interesting to see how SaC/THH measured up against Disney's No. 1 show.

 

[MegaJ]

I really do think the Saturday morning slot for Korra also helped as well, and is the big factor as to why things are low this time around.

I don't think Nick is done with the show at all, while the timeslot shifted, Nick is treating the show fine otherwise. I'm not sure why it got sent to 8:30, though it sounds like it's not so much helping the show as much as it's "getting it out of the way." Maybe Nickelodeon realized they had to put Book 2 on the air sometime and couldn't delay it anymore, but 11am Saturdays is where TMNT (merchandise-seller) resides and everything else was taken up so they just put it on for fall and had no huge expectations for ratings. Idk.

I still think it should've premiered Thursdays at 7 or 8pm, those are proven slots for Nicktoons.

 

[Alec]

but 11am Saturdays is where TMNT (merchandise-seller) resides and everything else was taken up so they just put it on for fall and had no huge expectations for ratings. Idk.

I still think it should've premiered Thursdays at 7 or 8pm, those are proven slots for Nicktoons.

Korra was on at 11AM BEFORE TMNT released. It did awesome there. They premireed TMNT at 11AM after Book 1 was finished. Didn't TMNT premiere on Fridays with a repeat on Sat morning at 11 for awhile there? I think Korra should've been on a 11AM and TMNT at 11:30 since TMNT doesn't premiere until later this October. A pretty easy fix as I see it.

 

[CoolEric158]

Korra was on at 11AM BEFORE TMNT released. It did awesome there. They premireed TMNT at 11AM after Book 1 was finished. Didn't TMNT premiere on Fridays with a repeat on Sat morning at 11 for awhile there? I think Korra should've been on a 11AM and TMNT at 11:30 since TMNT doesn't premiere until later this October. A pretty easy fix as I see it.

But the issue is that Rabbids Invasion already has the 11:30 slot, so Korra is getting the short end of the stick here. Maybe they could move Rabbids to 12, and MvA to 12:30, but Rabbids does fine there, so it seems unlikely to change.

 

[J21697]

Is Viacom Cannibalizing Nick Jr. And 'SpongeBob' To Help Nickelodeon? - Deadline.com

TBH, I'm not surprised at Korra's ratings. Why would you move Korra, if the episode before the most recent one actually increased in viewers? Nick can't even move it back at 7pm now, that'll confuse viewers more and likely sink even further. I don't want to even think about how Korra's ratings will look come next week.

Disney's counter programming worked. I may hate this network do death, but they are VERY smart when it comes to the handling of ALL their shows, scheduling wise, and promotion wise.

Nick better just pray and hope TMNT performs well this weekend, because live action surely isn't going to help them win Q4.

 

[Alec]

Is Viacom Cannibalizing Nick Jr. And 'SpongeBob' To Help Nickelodeon? - Deadline.com

TBH, I'm not surprised at Korra's ratings. Why would you move Korra, if the episode before the most recent one actually increased in viewers? Nick can't even move it back at 7pm now, that'll confuse viewers more and likely sink even further. I don't want to even think about how Korra's ratings will look come next week.

Disney's counter programming worked. I may hate this network do death, but they are VERY smart when it comes to the handling of ALL their shows, scheduling wise, and promotion wise.

Nick better just pray and hope TMNT performs well this weekend, because live action surely isn't going to help them win Q4.

You think they are very smart when handling their shows? Look at the shows that never finished airing. Look at SBSP and FOP, no new episodes for awhile. Look at SBSP getting a lot of air time. Korra doesn't even really get repeats on Nick, mostly on Nicktoons.

 

[Kool345]

Sam & Cat - 1.972 million viewers
The Haunted Hathaways - 1.617 million viewers

 

[rockorockorocko]

Unfortunately, things just get worse for Nick's premieres:

SaC: 2.0M - 1.972
THH: 1.6M - 1.617

Disney totally crushed Nick's Saturday night:

Jessie: 3.16
PaF: 3.022
Ultimate Spider Man: 2.308

I fully expect Disney to move shows Saturday night. They know they have Nick handled. Looks like the best we can hope is for Nick's animation to kick into gear once FOP, SJC and TMNT are all together.

After two good weeks, Nick took a huge hit - courtesy of Disney.

 

[J21697]

You think they are very smart when handling their shows? Look at the shows that never finished airing. Look at SBSP and FOP, no new episodes for awhile. Look at SBSP getting a lot of air time. Korra doesn't even really get repeats on Nick, mostly on Nicktoons.

I don't like the way they handle Spongebob, Korra, or FOP either, but they have improved in the handling of their shows in general. They are still going all out in promoting for SaC/THH despite low ratings.

I'm sorry but what do kids find in Jessie, and why does it have such a large fan base? If Jessie could score 3.16M on a Saturday night, SaC can too. This just shows that kids aren't interested in SaC. They've seen Sam on TV for years, and Cat too. Sadly, I don't see this show lasting beyond 40 episodes.

It's sad that SaC/HH will barely help Nick become #1 in the demo, and honestly, if THH doesn't premiere after Spongebob, there's no hope for that show either.

Disney is slowly beginning to take over Saturday night with their specials/movies. This week is Despicable Me 2, which premiered great during the New Year (or was it New Years Eve?) Anyway, I don't see things getting better for Nick's live action, but hey, at least Nick's animation is set.

 

[Kool345]

Disney Channel is very smart and they worked real hard to take Nick and will continue to do that. They completely took Cartoon Network back in 2005/2006, and by 2011/2012 took Nickelodeon too. I think Nick needs to accept being number two and just keep the live action where it's at. I personally do not see Sam and Cat lasting more than 40 episodes, and I don't even know if Hathaways will see a second season (and if it does that will probably be its last). I'm really not confident in The Thundermans and I see that lasting only a season, maybe two. Nicks live action just isn't strong and much of Nick is on Cartoon Network level ratings (except for Spongebob, SjC, TMNT, and FOP).

 

[rockorockorocko]

Honestly feel Nick has done MOST things right and if Nick didn't make all the improvements (new programs and better promoting/scheduling), they'd be in WORSE place right now. Main thing is if Nick can bounce back from series lows of LoK/SaC/THH and it clearly had competition from Disney's Monstober weekend.

But seriously all this bad news this week. Was trying to be optimistic after the LoK ratings, but that took a nose dive for the worst. All I hope is for Nick to continue to push there shows and promote them accordingly... which they have been doing faithfully.

For this week's premieres:

- LoK goes up against DwaB, which has Jessie as a lead (explains why Nick didn't want to put LoK at 8 p.m. - still should've kept it at 7 p.m.
- TMNT/RI/MvA goes up against a 1-hour premiere (on Disney) of Mighty Med, which is a DisneyXD show.
- SaC/THH goes up against Despicable Me - that could be nasty as well.

Morning should be OK since DXD shows don't do too well on Disney, but it could be another rough week for LoK/SaC/THH. Crossing my fingers Nick doesn't pull any shows off last minute...

 

[NickDisneyCartoo]

Gah those ratings from S&C/HH sadden me. It might be deja vu again since Despicable Me is airing opposite new SC/HH on Saturday unless the ratings stay steady two weeks ago when Cars 2 air but I doubt it.

 

[Alec]

I don't like the way they handle Spongebob, Korra, or FOP either, but they have improved in the handling of their shows in general. They are still going all out in promoting for SaC/THH despite low ratings.

I'm sorry but what do kids find in Jessie, and why does it have such a large fan base? If Jessie could score 3.16M on a Saturday night, SaC can too. This just shows that kids aren't interested in SaC. They've seen Sam on TV for years, and Cat too. Sadly, I don't see this show lasting beyond 40 episodes.

It's sad that SaC/HH will barely help Nick become #1 in the demo, and honestly, if THH doesn't premiere after Spongebob, there's no hope for that show either.

Disney is slowly beginning to take over Saturday night with their specials/movies. This week is Despicable Me 2, which premiered great during the New Year (or was it New Years Eve?) Anyway, I don't see things getting better for Nick's live action, but hey, at least Nick's animation is set.

That's the thing about Disney, they promote ALL their shows. Nick only promotes the shows they want to do well (SAC/THH). The other problem is that nick has WAY too many shows. Disney is successful because they only have like what 7 total shows? They all get airtime every week. Nick has almost 20 total shows. No wonder there's no time to premiere any show and have a specific time & day to premiere them.

 

[rockorockorocko]

Perhaps the only positive to take away is both SaC/THH scored very well last week during it's 7 p.m. repeats (which out scored the premieres). Perhaps it's time Nick consider airing SaC/THH/TTM during weeknight slots at 7 p.m. like on Mondays... In all honesty, it's a huge gamble, but I see this as the only longterm fix if Disney's gonna continue to mess with Nick's Saturday night. Seems like SaC/THH is more consistent weeknights than Saturday nights. Nick could continue with the status quo, but is it worth seeing your flagship live actions shows eaten up alive? Then again, Disney will find some way to mess with a move by Nick. *Shrugs*....

Man I REALLY wanna see how SJC did this past week. Ironically, in Disney's PR it only says Disney won in the K6-11 and K9-14 demos - not the K2-11, although it supposedly aired the top 7 telecasts in K2-11? PR's always confuse me. But I'm assuming Nick did win the K2-11 (since Disney usually says so if they do) and they did win the overall viewership pretty handily. I wonder what Nick programs rounded out the rest of K2-11...

 

[NickDisneyCartoo]

You got a point there, that might be a good idea but what are the chances of that happening.

 

[J21697]

I don't the think the slot/day is SaC's problem. I think kids aren't interested in the show. They'd rather watch horrible shows like Dog with a Blog, than shows like Korra (which despite the poor promotion, has always had trouble scoring in the K2-11 demo.)

The execs likely thought that iCarly's audience plus Victorious' audience would stick around to watch the show, which would equal ratings gold. I have to admit, I thought the same thing too.

 

[rockorockorocko]

I don't the think the slot/day is SaC's problem. I think kids aren't interested in the show. They'd rather watch horrible shows like Dog with a Blog, than shows like Korra (which despite the poor promotion, has always had trouble scoring in the K2-11 demo.)

The execs likely though that iCarly's audience plus Victorious' audience would stick around to watch the show, which would equal ratings gold. Boy, were THEY wrong.

SaC notched a 2.5M and the THH got a 2.2M last week at 7 p.m., so there's a chance they could do OK weeknights. Perhaps SaC/THH/TTM/LoK each get one night. They would all air after SBSP at 6:30 p.m. which is the tail end of SBSP top-rated slots weekdays. SBSP doesn't do well Saturday late afternoon-early evening, which has bled into the live action premiere ratings since SaC seems pretty lead dependent. However, weeknights, kids are more likely to be watching TV after school and before dinner. That's CN's strategy after all, and Disney just does repeats.

It's all about the lead in. And unfortunately, these shows can't stand on their own... *sigh.

 

[Outsider]

I think Nick needs to promote not only the shows as episodes, but the personalities of the shows. Disney kids are seen as kid and teen stars.
I don't think that Nick does as good of a job at this. SaC are okay but the show seems thrown together and the actresses are maybe too old to appeal to the young audience. This is only for the live action shows of course, but kids crave idols and villains. The story lines of conflict and resolution are always the best for these shows. HH does it well on some episodes and hopefully TTM will follow that system. Kids want to see them self as the Disney show characters or over coming Disney show antagonist.